And so now I've shifted my intention to taking it when I can get it, whether that's 10 minutes of a podcast, or five pages of a book, or a third of a movie that I'll have to then finish two days later. Ad Choices. For Ferrera, being a CoverGirl is another step towards evolving our standards of beauty on a broader level. All products featured on Vogue are independently selected by our editors. All rights reserved. We use cookies to ensure that we give you the best experience on our website. Cover Girl is kicking off a new campaign to sustain its gain in relevance and market share. Before I would think, well, I need a whole hour if I'm gonna sit down, I don't want to start a podcast and not finish it, I don't want to read only 10 pages of a book. But there is this sweet spot, where it does feel like a tool, where it does feel like connecting, where it does feel like I'm being authentic by sharing a part of myself. It's funny because I'm the mother of two children, my daughter's not even two years old yet. Her favorite products in the line are the cream cleanser, priming glow mist, and weightless water cream. Last year, CoverGirl dispatched a vegan alternative of its famous Lash Blast mascara. In our culture, we spend a lot of time thinking about ourselves as like a problem we need to fixour skin, weight, diet, even fashion is never quite living up. From mantras to meditation, mindfulness to manifestation, Well Intentioned offers an intimate look at how to make space for self-care in meaningful ways, big and small. The kind your customers really want. The Clean Fresh Skincare products are formed with natural ingredients, for example, cactus water, meadowfoam seed oil, rosewater, and vitamin C, which help to hydrate and improve skin texture and tone. Shes a good storyteller, and she has an authentic story to tell, he said. America Ferrera never fails to bring a sense of authenticity to her work, whether shes diversifying the stories told on screen or calling on industry peers to take a political stance. If you would have told little me that I would grow up to be a CoverGirl, I would be very confused and probably think that meant me having to transform into a skinny blonde, white girl. Lately, her deep desire for equality has extended into the realm of beauty. 9 Castle Square I do think that there's a deeper wisdom in our bodies and that if we can drop in and listen, our bodies will tell us what we need. Brighton The trio locks in hydration while giving her skin time to breath after being on camera for hours at a time. When Im not working, I love to have bare skin thats healthy and beautiful all on its own., More fresh faces and clean products are in the works for the year, too. Senior Editor, UK | Southsea, United Kingdom Copyright www.vegansnews.com All rights reserved. 2022 Fairchild Publishing, LLC. Below, she takes Vogue through her intentions for nurturing her body and mind while staying creatively inspired. In 2018, CoverGirl turned into the biggest cosmetics brand to become Leaping Bunny Approved by Cruelty Free International, which implies every one of its products are confirmed cruelty-free, regardless of where they are sold. At the moment I'm doing that by weight training with my trainer Grant Roberts. popular searches discovered on 01 Aug. AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around covergirl on 01 Aug. Its a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. I feel like I have struggled my whole life with diet and nutrition. 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I was having really uncomfortable reactions to lots of foods, and I constantly needed a doctor, a plan, a nutritionist or an allergist or someone to tell me what the right thing is for me. The brands strategy, in part masterminded by Stefano Curti, Cotys chief brands officer, has led to a changing of the tides indicative of Cotys turnaround as a whole. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. On Monday, it was announced that Ferrera, CoverGirl's newest ambassador, would be the face of the brand's Clean Fresh Skincare, a new vegan and cruelty-free collection infused with nourishing ingredients like rose water, hyaluronic acid and vitamin C, all at an affordable price point. Thats what the equity is grounded in, Curti said. The range offers five products right now, including a Priming Glow Mist for dehydrated skin, and a softening Weightless Water Cream. From crystal-embellished denim to a puffer two piece, CL shows us what she wears in a week: By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. Now, we are launching Clean Fresh skin care, so we continue to own the space., Ferrera appealed to Curti for a number of reasons, Curti explained. CoverGirl is an icon in the makeup aisle, with a deep heritage in skin-forward products, he noted. Banking on clean product positioning with a slew of new launches last year starting with its Clean Fresh range of complexion products, a vegan mascara and its first foray into skin care the brand is relying on old and new rosters of spokespeople to market them. Makeup Brand CoverGirl Launches Vegan Skincare Line. new Andrew Stanleick, executive vice president of CoverGirls parent company Coty, says that moving into skincare was a natural evolution for the brand. 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The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Photo: Getty Images / Illustration by David Vo, calling on industry peers to take a political stance, Help Redefine Your Daily Nutritional Habits. But championing skincare that leaves her feeling like herself is only part of the story. From United States The campaign takes a similar form to Taylors, which was self-shot throughout the pandemic. The Coty Inc.-owned brand, which announced the appointment of America Ferrera as its latest face late last year, is inaugurating the launch of its first skin care range with a campaign starring the actress. The campaign, starring America Ferrera, is part of Cover Girl's long-term turnaround strategy. CoverGirl Clean Fresh Skincare is just that, and we cant wait to get these special formulations in the handsand on the facesof CoverGirl fans everywhere.. I'm also enjoying my trampoline and getting on my Peloton. These are minerals (Like potassium, calcium, magnesium, etc) that help to attract water and hydrate your skin when they are linked with another skin-identical molecule, like lactate, gluconate, or pyroglutamic acid.Brief science lesson over, electrolytes are a big part of the reason that CoverGirl can claim its skincare line is an intense hydrator. For example, I've had a history of injury and pain since I was a teenager and I find the best way to transform my story around that physical trauma is to feel my strength. Beauty brand CoverGirl has dispatched its very first skincare line, Clean Fresh Skincare, a 100% vegan products. I don't think I could have imagined that the conversation around beauty standards would have evolved such that a brand like this would want me to be the face of it as I am, not having to change myself but actually changing the narrative so that people like me are included in it.. Its an addition to a roster that more and more represents America, in the United States. in English, 45 The big headline is that Cover Girl is back to growth, and we have seen now the longest period of sustained market share growth in five years, Curti told WWD. Iconic U.S. makeup brand CoverGirl has launched its first-ever skincare line.The new range, called Clean Fresh Skincare, is vegan, cruelty-free, affordable, and thanks to hero ingredient cactus water, ultra-hydrating too.Theres been some skin-hype around cactus water for a while now. Were going to use her story to connect with the brand and provide the brand with this fresh, new voice. The campaigns later iterations will feature the skin care ranges hero product, the Weightless Water Cream. We are really dominating in the clean space in the mass market. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. I always feel most grounded and powerful when I move through my days consciously. Top News Stories Alerts Straight to your Inbox. And anything that I'm adding to that is about what makes me feel good. Furthermore, prominently, as a Leaping Bunny-confirmed brand, CoverGirl is not sold in China. It's better than not getting it in. All Rights Reserved. Eighty percent of them buy beauty once a month, and the values of the Hispanic consumer in beauty is very much aligned to our value: integrity over price.. Now, almost 12 months later, weve been now growing and gaining share for 14 consecutive weeks.. My intention is just to stay inspired and not wait for the perfect setting to get inspired. The global skincare industry is currently worth more than $100 billion USD, and by 2028, its expected to grow to more than $145 billion USD.We know consumers are more skin-aware than ever and want ingredient-conscious products at an accessible price point, said Stanleick. The biggest beauty stories, trends, and product recommendations. She has a bachelor's degree in history and a postgraduate certificate in cultural heritage. But one of the things I'm realizing is that it actually doesn't take that much. Or at night, I need a hot bath, I need everyone to go away so that I can do anything remotely inspiring, which basically meant that I never ever took in anything inspiring. WWD and Women's Wear Daily are part of Penske Media Corporation. We should all have the ability to access safe products and to know what we're putting on our bodies because our skin takes it all in, Ferrara tells me over Zoom. I want to really honor that space and not just go to social media when I feel like I should or I have to. For 60 years, the company has offered solely makeup products, but the modern beauty market is also about whats underneath. Without precedent for 60 years, the brand is extending beyond makeup products and into a new beauty category. The commercial ends with My name is America, and I am a Cover Girl,' he said. Recently, I shifted and reframed my belief about myself: I am whole, I am strong, I am healthy, and I am enough. We're taking in so much and we have so little control over what pops up on our screen. But its for good reason: its packed full of electrolytes. Join the waitlist for updates and premium membership opportunities. If you continue to use this site we will assume that you are happy with it. Thats where the brand has responded very well, so you will see more of that in other categories., Kylie Jenner, Kim Kardashian West Beauty Brands Get New Leader, Sign up for beauty news straight to your inbox every day. Since I was 17, wearing makeup has been part of my job. The latter includes another hydration hero: hyaluronic acid.Other notable ingredients in Clean Fresh Skincare include meadowfoam seed oil, a moisture-sealing emollient which helps to regulate sebum, and rosewater, an antioxidant-packed anti-inflammatory, which helps to reduce any redness or puffiness in the skin. When she's not on camera or behind it (Ferrera is set to make her feature directorial debut with the film adaptation of I Am Not Your Perfect Mexican Daughter), the actor and mother of two is focused on prioritizing her wellness at home. Im over the moon that my journey as a Cover Girl is beginning with the launch of the new Clean Fresh Skincare collection, Ferrara said in a statement. Weve revived the core of the equity of Cover Girl, and we started regaining momentum in March 2021. The new Clean Fresh Skincare collection is making its debut with five items: a Hydrating Cream Cleanser, Priming Glow Mist, Weightless Water Cream, Mattifying Oil Free Moisturizer, and Dry Skin Corrector Cream. From a personality perspective, it adds to the fresh look to how the brand has evolved over time., It is also an important demographic approach, Curti said, given Ferreras Latinx heritage. So I've begun to set parameters around how much I take in and when I take it in, knowing full well that I'm just a human being and I'm just as susceptible to going down a rabbit hole or scrolling and then feeling terrible about the world and myself. We know consumers are more skin-aware than ever and want ingredient-conscious products at an accessible price point. She fits the profile of the changing American consumer, which is the Hispanic consumer 20 percent of the U.S. population is Hispanic, it is the fastest-growing and youngest population. Like. 2022 Cond Nast. Skin care on the other hand, is something I came to love on my own and its really become my beauty priority. We like to use GRIPBELL weights for our virtual workouts. Charlotte writes about sustainable beauty, fashion, food, and culture. Nothing in Clean Fresh Skincare is priced above $15. For me thatmeans fitting in a meditation with the Waking Up app and writing in my favorite journal. Last year, the brand revived its partnership with model Niki Taylor, who first served as a Cover Girl three decades ago. Front Row at Saint Laurent Mens Spring2023, Pusha T, Futura, and More Attend the KENZO By Nigo LaunchParty, revived its partnership with model Niki Taylor, Stssys Nike Air Max 2013 Collection Drops This Week, 2021 Beauty Inc + Footwear News Virtual Wellness Forum, Greenwashing Abounds and Fast Fashions the BiggestCulprit, MLBs Manfred Defends Antitrust Exemption, Cites Minor LeagueCosts, D.C. Rubell Museum Names Director, Design Miami Cancels Inaugural Paris Edition, and More: Morning Links for August 2,2022. That's a lot on my skin, so when I'm not working I love to nourish it, allow it to rest.. Castle Square House You will continue to see Cover Girl pioneer in the clean, health and wellness space in the mass market. If I'm in front of the camera or doing press, I have to do makeup every day, all day. Cruelty Free International certifies cosmetics, personal care, and cleaning brands under its Leaping Bunny program, a globally-recognized guarantee that a brand has made a commitment to ending animal testing for its products. To revist this article, visit My Profile, then View saved stories. Implanted with argan and marula oils, CoverGirls first vegan mascara is available in four colors: Black Brown, Black, Very Black, and Pitch Black. And so I haven't had a lot of time for taking in inspiration. I've realized I feel most out of control when I'm just giving my time to social media without any discernment. America Ferrera stars in Cover Girl's first skin care campaign. However, when you buy something through our retail links, we may earn an affiliate commission. I grew up with CoverGirl being such an iconic brand, you know, so dominant in our ideas of beauty and what is beautiful, says Ferrera. We brought back Niki Taylor, we invested back in the core of the business, and we brought back this genuine, fresh approach [to beauty], Curti said. As a body image thing, as a health thing, as a nourishing thing.